Κολέγιο CITY College
International Faculty,
CITY College.
Main Campus, Thessaloniki, Greece
14 December 2016

Dr Ana Cruz launches new book on Digital and Social Media Marketing

‘Digital and Social Media Marketing: A Results-Driven Approach’ by Dr Ana Cruz
‘Digital and Social Media Marketing:
A Results-Driven Approach’
by Dr Ana Cruz

Congratulations to Dr Ana Cruz on her new book on Digital and Social Media Marketing that was recently launched.

Entitled ‘Digital and Social Media Marketing: A Results-Driven Approach’ the book is a new industry-led, research-informed and results-driven guide to digital commerce. Its examples draw from SMEs and from Europe to offer a unique perspective for those learning about digital marketing. The book is a must have for students and practitioners aiming to be at the cutting edge of digital marketing and social media practice. It is also a key teaching and learning resource for academics aiming to teach the topic in a robust and engaging manner. The book is published by Routledge and is available on Amazon.

Embracing the true spirit of Digital and Social Media Marketing, the book is the first of its kind in this field with digital learning materials, case studies and exercises available in a supporting Massive Open Online Course (MOOC). The MOOC will enhance learners’ experience and create an interactive international learning community. The first MOOC was taken by over 14K students world wide. The MOOC is free of charge and is available again on the iversity platform.

Dr Ana Cruz
Dr Ana Cruz

Dr Cruz said about her new book: “Digital and Social media marketing are not the future. They are here to stay providing a great deal of challenges and opportunities for organizations, yet many practitioners and companies lack the required digital skills. If you are a student, a practitioner, an entrepreneur or an academic and you are interested in a robust and strategic approach to deliver tangible results, then this book is for you.”

Co-editors of the book are Dr. Aleksej Heinze, Dr. Gordon Fletcher and Dr. Tahir Rashid from Salford University (UK). Alongside the editors, the book was informed with the contribution of over 40 top academics and leading industry practitioners across Europe to provide the latest developments in the field. One of the contributors and co-author of two of the chapters was Stelios Karatzas, who was at the time a student in the MA marketing, Advertising and PR. This illustrates the university’s effort to foster a research culture and collaboration among students and staff.

Dr. Ana Cruz is a multiple award winning marketer with over 15 years international experience in public, private, commercial, non-profit and environmental sectors.
She lectures in Marketing Communications and Brand Strategy, teaching at International Faculty since 2010 in the Executive MBA, undergraduate and postgraduate programmes.

Dr Cruz’s contribution to the field of marketing and branding has been recognised with over 7 marketing awards in the UK.

The International Faculty warmly congratulates Dr Ana Cruz and wishes best success to her and her book!

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