Κολέγιο CITY College
International Faculty,
CITY College.
Main Campus, Thessaloniki, Greece
24 November 2017

Marketing students develop viral adverts for Wellaby's

Following the company visit at Unismack, our final year marketing students completed a series of particularly creative viral adverts and videos for the Wellaby’s brand in the UK. The project was part of the ‘Integrated Marketing Communications’ unit led by Dr Ana Cruz, Lecturer at the Business Administration & Economics Department of the International Faculty CITY College.

CITY College Marketing students develop viral adverts for Wellaby's - 1st place

The viral adverts and videos developed by the students apply the theoretical principles and latest research on what makes content go viral online. This insightful, strategic and creative industrial project is part of a key effort to work closely with companies to develop the students’ employability and applied knowledge. 

CITY College Marketing students develop viral adverts for Wellaby's - 1st runner-up

Wellaby’s brand is manufactured in Greece by Unismack, a Greek company with innovative snack products. The company exports their products to over 11 countries and has become a success story.

CITY College Marketing students develop viral adverts for Wellaby's - 2nd runner-up

 

Wellaby's Competition Winners

Congratulations to the winning team and the two runner-up teams, as chosen by Wellaby's

1st place
Feel Free to Be Yourself: This Will Make You Smile

by Anastasiia Akimenko, Anastasia Kazoulli and Despina Godosidou

 

2 runner-ups:

1st runner-up
Wellaby's: It's just Simple Bakes

by Nikos Kofkokotsios and Gregory Hatzialexiadis

 

2nd runner-up
Wellaby's - "A Bite to Smile About"

by Marta Aguilar and Bojana Banacevic

 

Wellaby's Simple Bakes
by Aida O. Hoxha and Zana Krasniqi

 

3 Stories 3 Tastes #Wellaby's
by Dmitry Gindich, Yoan-Dako Petkov, Kalin Bojkov

 

Wellaby's: One Is Not Enough
by Eva Daneva, Magdalena Sarafova and Angela Murdzeva

 

Wellaby's #feelfree and feel the taste!
by Christina Mavroudi, Stella Gavana and Olympia Katsiki

 

#FeelFreeToChangeYourMood With Wellabys
by Alexandros Perperis and Panagiotis Bozis

 

 

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