Κολέγιο CITY College
International Faculty, City College.
Main Campus, Thessaloniki, Greece
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Business Studies (Marketing) - BA (Hons)

Course duration: 3 years

Degree Title: Successful graduates are awarded the undergraduate degree of the University of Sheffield.
Bachelor of Arts (Honours) in Business Studies (Marketing)
The title is awarded directly by the University of Sheffield.
The degree is recognised by UK NARIC.

Why choose this course?

  • Degree from one of the world’s top 100 universities, the University of Sheffield.
     
  • It is one of the few marketing courses in the region with international accreditation by top accreditation bodies: Chartered Management Institute (CMI) and AACSB. More on accreditation.
     
  • Graduates receive an additional qualification: the Level 6 Diploma in Management and Leadership by the CMI.
     
  • Opportunities for placements and internships in marketing agencies and/or in-house marketing departments, assisting students to embark their career while studying. More about our career services.
     
  • Specialised programme of studies focusing on latest marketing theory and practice.
     
  • Taught by a team of experienced academics and professionals.
     
  • Specialised lectures by leading practitioners in marketing coming from various top ranking companies.
     
  • Simulation software marketing game for application and skill development.
     
  • Workbooks used in certain modules for implementation and hands-on experience.
     
  • Taking on real life projects on behalf of companies enable students to work on marketing issues and develop their skills.
     
  • Workshops designed in such a way to enhance competencies. Students can work and develop real plans for real companies.
     
  • Company visits to successful marketing agencies and marketing departments of companies.

More reasons why:

  • Supportive learning environment with a wide range of support services available to students.
     
  • Individual care for students and their progress and development.
    Development of important attributes necessary for a successful career such as: teamwork, flexibility, ethos, cultural agility, communication, critical and analytical thinking and decision making skills.
     
  • Strong links with the industry and our alumni.
     
  • Free participation in sports and clubs activities.
     
  • Participation in events, seminars and workshops by top marketers who share their expertise with students.
     
  • Our state of the art library, the Information and Learning Commons (ILC) fully supports our students’ study experience.

Accredited by:

CMI AACSB

 

Discover Thessaloniki! Student life Our campus Information for International students

Course overview

Marketing is the insightful process of thinking about and planning for markets. The process starts with researching the marketplace and understanding its dynamics. The marketer uses research to identify opportunities, that is, to find individuals or groups of people with unmet needs or a latent interest in a product or service. The marketing process involves segmenting the market and choosing those target markets that the company can satisfy in a superior way. The company must formulate a broad strategy and define a specific marketing mix and action plan to optimize its long-term performance.

The study of marketing includes the analysis of the market, development of products to meet customer demand, and the planning and implementation of a wide range of operations including advertising, promotion, distribution, pricing and market research. The increase of international competition has led to a vital need for marketing expertise in all areas of business including non-profit organizations such as charities and the arts.

Our intensive courses cover a wide range of topics such as market research, product development, consumer behavior, marketing strategy, advertising, information systems, accounting and international marketing.

Graduates from the Business Administration and Economics Department at CITY College will possess a thorough knowledge and understanding of the above areas and will have the ability to put those skills into practice. The graduates from our Department will be the successful business executives of tomorrow. The depth of their knowledge and their specialization will enable them to pursue successful careers in marketing departments in the public or private sector, in financial institutions, in the industrial sector and even in the services sector.

 

Entry requirements

View the application and admission requirements of the programme.

 

How to apply

If you wish to apply for this programme you may view details of the application process.

 

Any questions?

If you'd like to know more about this programme, contact our Admissions Team at admissions@city.academic.gr

 

Level 1

Principles of Management
Principles of Marketing
Quantitative Methods for Business and Finance
Principles of Business Statistics
Information Technology for Management
Principles of Accounting
Academic English Skills
European Union
Principles of Microeconomics
Principles of Macroeconomics
Introduction to Law
Business Communication

 

Level 2

Corporate Social Responsibility and Ethics
Organisational Behaviour
Financial Management
Marketing Management Strategies
Decision Making with Information Technology
Management Accounting
Operations Management
Consumer Behaviour
Principles of Commercial Law
Financial Institution and Markets

Units to the value of twenty credits from the following

Sustainable Development and the Greening of Business
Understanding International Conflicts
Sociology
International Politics
Civil Liberties
Legal Environment of Business
Understanding Globalization
Positive Psychology

 

Level 3

Integrated Marketing Communications
Business Strategy
Marketing Research
Entrepreneurship and Small Business

Units to the value of sixty credits from the following

Relationship Marketing and Customer Relationship Management
Managing with Information Technology
Developing and Managing Corporate Identity
Contemporary Issues in Marketing
Green Marketing
Personal Selling and Sales Management
Managing Service Quality
International Business
Retail Marketing
Managing Innovation
International Marketing
Logistics and Supply Chain Management
Managing in a Digital Era

 

Level 1

Principles of Management
Individuals working in organizations in the twenty-first century will have a greater need than ever for effective management skills.  As fierce global competition is expected to continue to accelerate it is these skills that will help to differentiate organizations.  Gaining and sustaining a competitive advantage will become more critical to survival and success. 
Students attending this course will be given the opportunity for an in-depth understanding of the basic management functions to be utilized in further courses and in their everyday working lives including: planning, organizing, leading and controlling.  Emphasis will be given entrepreneurship and innovation in an era in which innovating quickly to stay ahead of competition, has become more important than ever. Back to top

Principles of Marketing
Marketing is the business activity that identifies developing and changing marketing needs, designates market segments. The company can appeal to effectively, develops products and services that satisfy needs of target customers, prices, promotes and uses the most appropriate channels to make these products and services available. 
Marketing activities apparently have not changed. The environment though where marketing is practised has changed considerably in the past two decades. Fierce competition, very short product life cycles, global markets, internet and its applications create a very challenging environment for today’s enterprises where marketing has become indispensable. This unit provides a good understanding of all the main concepts of marketing in the contemporary environment. Back to top

Quantitative Methods for Business and Finance
This introductory unit provides an understanding of the basic mathematical and statistical methods required for the study of business related problems. This course satisfies the mathematics competency requirements for a first year student in business.
This unit aims to develop students’ mathematical skills and provide them with the necessary tools to address business, financial and statistical problems. Back to top

Principles of Business Statistics
This introductory unit provides an understanding of the basic statistical methods required for the study of business related problems. The unit introduces students to the assumptions, concepts and techniques used by statisticians to make decisions.
The aim of this unit is to develop basic statistical skills so students can apply them to business problems. Emphasis will be given to estimation and hypothesis testing and regression which have a potential role in a manager’s decision making process. Back to top

Information Technology for Management
The field of IT is growing rapidly, especially with the introduction of the Internet and e-commerce, so the organisational impacts keep increasing. The unit elaborates on the functional relevance of IT not only within the entire organisation but in inter-organisational settings as well. It teaches to students that managing information resources, new technologies, and communication networks is becoming a –or even the- critical success factor in the operations of many organisations, private and public, and will be essential to the survival of organisations in the digital economy. Back to top

Principles of Accounting
The aim of accounting is to provide information about the operations of a business such as what they own, what they owe, whether or not it earned a profit and how cash flowed in and out of the business. 
In the business context, accounting may be viewed as an information system that measures, processes and communicates information, primarily financial in nature, about a business entity for the purpose of making business decisions. This information is not only important to business management, but it is also meaningful to business owners, creditors, unions, government authorities, investors, etc. An important aspect is to explore the techniques for presenting a company’s financial position, earnings and performance. Back to top

Academic English Skills
This unit instructs students in all aspects of academic communication including writing, reading, speaking and listening as well as offering opportunities for vocabulary enrichment and lexical and structural improvement specific to academic communication. The unit also provides space for students to consider how technology is used in the academic communication process. Using a variety of different teaching and learning methods students will be given the opportunity to practice and improve their overall use of academic English so that by the end of the course they are proficient in the specifics of academic discourse appropriate to their field of study. This unit acts as a support  mechanism to the linguistic demands expected of students in their core subjects i.e. Computer Science, Business or Psychology. The unit seeks to improve overall language use through contemporary issues that relate to the role of the individual in contemporary society, as well as those pertinent to the student’s own field of study. Back to top

European Union
The course consists in a critical presentation of the creation, the content and the future of the E.U. It introduces key developments, institutions and policies. All the critical points are discussed from a political, historical and economic point of view. Specific attention will be given to the today economic crisis in the European Union. Back to top

Principles of Microeconomics
This unit aims to introduce students to Microeconomics by providing students with a detailed analysis of the operation of the different microeconomic markets and the factors of production, focusing on the behaviour of households and firms. Students will acquire an in depth knowledge of the main economic assumptions that are a prerequisite for any economic analysis. More specifically, a thorough analysis of the main economic issues will be presented which span from scarcity, opportunity costs and production possibilities, comparative advantage, supply and demand, costs, revenues, product pricing and outputs, efficiency and the role of government. Through the material covered the student will acquire the basic economic knowledge that will support future decisions on economic issues and will enhance her/his skills with respect to the application, analysis, synthesis and evaluation of the various microeconomic phenomena. Back to top

Principles of Macroeconomics
This unit aims to introduce students to Macroeconomics by providing students with a detailed analysis of the different macroeconomic issues. Students will be able to formulate valid economic policy suggestions based on the most important macroeconomic models, through the use of scientific tools. Therefore, the student will be able to address valid and documented suggestions of economic policy which will be scientifically verified. Through the material covered the student will acquire the basic macroeconomic knowledge that will support future decisions on economic issues and will enhance her/his skills with respect to the application, analysis, synthesis and evaluation of the various macroeconomic phenomena. Back to top

Introduction to Law
This unit is designed to provide students with an understanding of law. After an overview of the historical and sociological background of law we will study sources of law, the structure of law and different legal systems. A particular emphasis will be put on two major points:
The differences between common law systems and civil law systems and the development of European and international law in a multijurisdictional world. Back to top

Business Communication
The unit explores the importance of communication in the business environment. The unit aims to provide students with both theoretical issues and practical skills. Job interviews, preparation of a CV, team work, writing business reports and presentation skills will be developed throughout the semester. The communication process will be analysed and emphasis is given to listening and the non-verbal elements of our interactions with other people. The course places special emphasis on the social context of business and explores communication among and within groups as well as considering communicational codes and messages. The required skills for an effective communication will be analysed together with the social context. Back to top

 

Level 2

Corporate Social Responsibility & Ethics
This unit will examine the inter-relationship between business and macro society. In this examination it will address the social responsibilities and the ethical considerations of business practices and policies and the resultant aggregate impact on societies.  It will show that the long-term sustainability of business is directly related to business’s social responsiveness. The unit will also appraise the effects of global business and the ethical lag in technological development. Back to top

Organisational Behavior
The unit covers particular issues about the study of individual, group and structural behaviour within organisations. In particular, the unit examines the impact of the human behaviour issues on organisational performance and success. It is widely recognised that the knowledge of organisational behaviour is critical in modern corporations and public bodies and determines in a high rate their effectiveness and efficiency. Back to top

Financial Management
Financial management is concerned with the duties of the financial manager in the business firm. Therefore the primary objective of the module is to rigorously elaborate on theoretical as well as practical aspects of the major decision areas of financial management, such as fund raising and investing. As most of the advances in financial management are based on the interaction between decision making and capital market behaviour, this unit will therefore focus on capital market theory as well. Back to top

Marketing Management Strategies
In today’s world it sometimes seems that change is the only constant. Managers of both profit and non-profit oriented organisations face an environment characterised by: rapidly changing technology; competition that is increasingly multinational in scope. These changes have important implications for marketing decisions in an organisation.  This unit provides the concepts, tools, and decision making approaches that perspective marketing managers need, to carry out their specialised roles and responsibilities.  Furthermore, the specific unit deals with innovative techniques in marketing and the current trends in corporate marketing management. Back to top

Decision Making with IT
Information Technology (IT) is in a constant state of evolutionary change. IT now enables the transformation of business supply chains into networks of collaborating business organisations adopting structures built around business processes exploiting core competencies. Before businesses can reap the benefits of such change, managers need to be able to exploit IT to make better operational, tactical and strategic decisions. This involves not only routine internal decisions, but also one-off unanticipated decisions and decisions involving collaborating organisations.
As a consequence, effective business managers need to remain current in terms of the IT available and to acquire the concepts and skills involved in analysing, designing and implementing the Management Information Systems (MIS) which are needed to provide the information used in the decision making process. They need to understand the nature of management decisions and the decision making process itself.Without such knowledge managers will not be equipped to work alongside systems analysts and other IT professionals and play a full part in the process of MIS provision. Ultimately it is the role of managers to interpret and apply information in order to be more effective in their jobs, and thereby to be fully involved in the process of transforming their organisation to be capable of working in an IT enabled supply chain network. Back to top

Management Accounting
Management accounting serves the multiple information needs of managers. It consists of accounting techniques and procedures for gathering and reporting financial, production, and distribution data to meet management's information needs.
Management accountants are now facing a great challenge, as globalisation and automation are the key characteristics of the new business environment. The management in general and management accountants in particular, need to obtain information about these changes, interpret it and use it in their decision-making in order to remain competitive. Back to top

Operations Management
Operations Management (OM) is concerned with creating the products and services upon which we all depend. Creating products and services is the very reason for any organization’s existence, whether that organization is large or small, manufacturing or service, for-profit or not-for-profit. Operations management is also at the centre of so many of the changes affecting the business world – changes in customer preference, changes in supply networks brought about by internet-based technologies, and changes in the extent of environmental responsibility that we expect from companies. Promoting the creativity which will allow organizations to respond to so many changes is becoming the prime task of operations managers. Back to top

Consumer Behavior
Consumer buyer behaviour patterns are complex and rapidly evolving, because consumers are human beings that their actions are irrational, emotional and difficult to predict. The unit sheds light to consumer behaviour by examining the internal and external environmental factors that affect the consumer decision-making process. Finally, the unit equips students by exposing them to theoretical tools that will enable them to comprehend consumer consumption patterns so as to devise appropriate marketing strategies that will respect consumer requirements. Back to top

Principles of Commercial Law
Commercial law being a broad topic this unit aims at providing specific and useful knowledge to business students. Emphasis will be put on the complexity of the legal framework in a global world and on specific issues of European law (competition law) and international law and their relationship with national law. Back to top

Financial Institutions & Markets
This unit provides an introduction to the structure and operations of the different financial institutions and markets currently existing within the evolving financial system.  It explores the functions performed by a financial system, the structure and classification of the financial institutions and markets, the various instruments traded on the markets, the role of the Central Bank, the need for financial regulation and the causes/effects of financial crises.  Special emphasis is given to the various financial innovations that characterise the moder. Back to top

Sustainable Development and the Greening of Business
What are the fundamental issues of sustainable development? What are the main challenges facing human society and the environment during the next 50 years? The term sustainability is now widely used by policy makers and business people but what does it mean? This course explores the different dimensions of sustainable development and addresses new options for a sustainable future for society and companies. We will see that sustainable development is a key drive of innovation in various fields such as policy making and technology and a major opportunity and a competitive advantage for business. Back to top

Understanding International Conflicts
This course introduces students to the complexities of international politics by giving them a good grounding in the traditional realist approach before turning to liberal theories of interdependence and institutions that became more prominent after the Cold War. Twice in the first half of this century the great powers engaged in devastating world wars that cost nearly 50 million lives. The second half of the century was wracked by a Cold War, regional wars, and the threat of nuclear weapons. Why did those conflicts happen? Could they happen again? Or will rising economic and ecological interdependence, the growth of transnational and international institutions, and the spread of democratic values bring about a new world order? There is no good answer to these questions, but the course provides our students the conceptual tools that will help them shape their own answers as the future unfolds. Back to top

Sociology
This course is designed to introduce students to some key sociological perspectives allowing them to understand how modern society functions. Using a series of examples and case studies, the course examines a range of social institutions including family and religion, explains the development and effects of significant social processes such as identity-formation and socialization, and offers some illuminating insights into the problems of crime and racism. The sociological perspective will enable students to evaluate the effects of social influences on individual lives, understand fundamental social changes, and acquire a better understanding of human relations. Back to top

International Politics
The course is an introduction to international politics. It reviews the mainstream international relations theories. It discusses the evolution of these theories and critically evaluates their theoretical as well as empirical value.Furthermore, it presents the other main actors in the international system, besides states, and problematizes as to the nature of today’s world: state.centric or not. Back to top

Civil Liberties
This course examines the structure of civil liberties within the modern state, the philosophical foundations of liberties and rights and the relationship between models of rights and models of democracy. The focus is on clashes between competing rights and modern case- law. Specific rights are approached as examples of the theory and practice of civil liberties. Back to top

Legal Environment of Business
This course provides coverage of some major areas of law in two parts. Part I deals with basic notions of law. Part II includes a general survey of commercial law branches with emphasis to company law. Back to top

Understanding Globalization
The course is an introduction to globalization. It focuses upon the debate between the supporters of globalization, who maintain that globalization transforms fundamentally the world, and the sceptics, who consider the impact of globalization to be exaggerated and allege that the change under way is much more limited in scope and does not threaten the primacy of the nation-state as the organizing principle of the global system. The analysis spreads to all the main sectors where globalization is evident (politics, economics, culture, ethics and so on) and aims to provide a critical evaluation of the its impact and the challenges it poses. The course sums up with the need to regulate globalization at a global level. Back to top

Positive Psychology
Main focus will be on what are the factors that make some humans, or human societies and groups, happier than others and in that sense discover and spread the happiness interventions for a better and more meaningful life. The Positive Psychology course is designed in such a way that it covers the basic notions, the latest research on the field, as well as the applications of this new science field to everyday life of the individual or the society. Positive Psychology examines the parameters involved in the quality of human life and the satisfaction with life. The course delivery will be realized via lectures in class and experiential applications of various positive interventions. Back to top

 

Level 3

Entrepreneurship & Small Business
Entrepreneurship is increasingly recognised as a driver of economic development, not just in starting new firms but also in transforming old, lumbering organisations and making them more dynamic and responsive to global, changing markets. This unit presents an overview of entrepreneurship and small business management both as a process and as a style of management. It examines the challenges and issues that independent entrepreneurs and entrepreneurial managers encounter both from a theoretical and practical perspective. The unit initially examines the factors that influence and support entrepreneurial and entrepreneurial activity and behavior. It explores business start-up processes (identification and evaluation of business opportunities, determining capital requirement, preparing financial statements, identification and evaluation of sources of capital, networking, coping with regulations). Moreover, it explores issues regarding managing small business growth and developing new business opportunities. Back to top

Business Strategy
Strategy is the direction and scope of an organization over the long term, which achieves advantage for the organization, through its configuration of resources within a changing environment, to meet the needs of markets and to fulfill stakeholder expectations.
Business strategy can be conceived of in terms of strategic analysis, strategic choice, and strategy implementation. Business strategy is distinguished from day to day operational management by the complexity of influences on decisions, the fundamental organization-wide implications that strategic decisions have for the organization and their long-term implications. Back to top

Personal Selling and Sales Management
Sales Management is one of the most important elements for the success of modern organisations. Not only is a sale the most expensive component of the marketing mix for most companies, but also is the firm’s most direct link to the customer. Therefore, managing the sales force is one of the most crucial executive responsibilities. Personal selling and, consequently, sales management are undergoing dramatic changes. These changes are being driven by several behavioural, technological, and managerial forces that are dramatically and irrevocably altering the way salespeople understand, prepare for, and accomplish their objectives. Salespeople, and those who manage them, realise that these changes affect every aspect of sales management from the way the sales department is structured to the selection, training, motivation, and compensation of individual salespeople. Back to top

International Business
Virtually every management decision being made today is influenced by global events, and superficial knowledge about international politics, economics, cultures, exchange rates and foreign competitors can have quick and adverse effects on a firm’s bottom line. The unit is designed to introduce students to all different aspects of doing business across international boundaries. Various unique aspects of the international environment (e.g., economic, financial, political, cultural), which add complexity to the development of an international business plan, will also be examined.  The assessment of markets, methods of market entry, and the issues of globalisation of the strategy will also be considered at length. Back to top

Managing in a Digital Era
In a constantly evolving world, management must respond to challenges in the business environment. The unit aims to provide students with the latest thinking and practices to make them better prepared to confront real life management challenges and opportunities. Therefore, the unit explores and provide in-depth understanding of contemporary issues in the business environment. It will present the theoretical and practical implications of managing in a world of economic slowdown, turbulence and increasing complexity. The unit is designed to be flexible so it can reflect the latest thinking and practice. Depending on the contemporary issues at the time, the topics include:
Managing in a changing world (contemporary issues in Management): managing complexity, green transformation of business, cultural empathy and social entrepreneurship.
Marketing in turbulent times (contemporary issues in Marketing): social (non-profit) marketing, marketing in economic downturns, social media and on-line consumer behaviour. Back to top

Integrated Marketing Communications
The unit addresses theories and fundamental concepts of advertising and marketing communications. It analyzes the role of Advertising within a Marketing strategy and especially within an Integrated Marketing Communications Program. The unit also integrates the marketing communication tools of advertising, sales promotion, corporate public relations, online and offline advertising and sponsorship. Emphasis will be given on elements of advertising – selecting Target Audience, Media, Creative aspects, effectiveness, etc. Back to top

Marketing Research
The course provides a theoretical and practical analysis of marketing research and its critical role in decision-making.  The unit addresses all the elements of the marketing research process, with emphasis on the critical analysis of making decisions regarding the different methodologies and data collection techniques. Back to top

Relationship Marketing & Customer Relationship Management
This unit focuses on Relationship Marketing (RM) and Customer Relationship Management (CRM) as a major strategic business function.   RM & CRM is shifting managerial attention from product value to customer value by acquiring, developing and growing relationships with customers that lead to customer retention and profitability.  The relationships established with all interested parties are hard to be appropriated by competition.   Blending people, technology and processes CRM attempts to understand and analyse marketing processes by nurturing relationships with all interested parties encountering different and changing market challenges.  This unit will address both organizational customers (B2B) and consumers (B2C). 
There is a general agreement among organisations that CRM might be commercially necessary but is by no means straightforward.  Organisations that invest heavily in CRM initiatives experience a high failure rate.  The advantages and the pitfalls of CRM strategy initiatives as well as their implementation will be considered into depth in this course.  The climax of this course will be a completion of a condensed CRM strategic plan.  Back to top

Managing Service Quality
In the last two decades the importance of the service sector of the economy has increased rapidly worldwide. Service organisations range in size from huge international corporations such as financial institutions, airlines, and hotel chains, to a vast array of locally owned and operated small businesses such as restaurants, leisure centres, theme parks and numerous business-to-business organisations. Service organisations differ in some aspects from manufacturing organisations, requiring a distinctive approach to planning and implementing marketing strategy. This unit will cover the main issues that are unique in the marketing of service organisations. Back to top

Retail Marketing
This unit provides a thorough examination of the retail industry and develops a specific retail-marketing framework to address the challenges of this dynamic industry.  The power and influence of many major retailers now greatly exceeds that of their supplier (national brand).  This change has intensified the need for a rigorous and systematic approach to retail marketing.  The focus is upon the functions and challenges of retail marketing management like very large product assortment, complexities and risks of selecting new locations and constant and direct interface with customers. Back to top

Managing with Information Technology
This unit is about developing a student's ability to think critically and creatively about the exploitation of Information Technology (IT) for business advantage. IT may make an impact through changing an organisation's ability to exploit time, geography and relationships. The value may be generated through improved administrative efficiency, improved managerial effectiveness, and creative transformation of the business. In order to achieve such benefits organizations may need to adopt new business models, working methods, organizational structures, business processes and management styles. They may need to integrate business, marketing and IT strategy planning and to develop new methods of appraising IT investment and performance. Back to top

Developing & Managing Corporate Identity
Developing corporate reputation is now very important for the success of companies and organisations. Corporate Communication is the process through which stakeholders perceive that the company’s identity, image and reputation are formed. Graduate students should acquire thorough knowledge concerning not only what is happening in an era of advanced communication but also what companies can do to stay one step ahead of the competition by creating a coordinated corporate communication and sustain a successful reputation. Back to top

Managing Innovation
Innovation management is the discipline of managing processes in innovation. Innovation is the embodiment, combination or synthesis of knowledge in original, relevant, valued new products, processes or services. The focus of innovation management is to allow the organization to respond to an external or internal opportunity, and use its creative efforts to introduce new ideas, processes or products. Therefore it is essential that managers understand strategies, tools and techniques for managing innovation. This module provides an introduction to key concepts in the management of innovation. We examine how firms manage innovation processes, explore different knowledge sources for innovation and look at technology and innovation strategies. Students also learn about wider framework conditions that have a bearing on business innovation, including availability of finance for innovation, public policies and agencies promoting innovation. Back to top

Logistics & Supply Chain Management
This course is a study of all phases of management skills in the field of logistics. Logistics is the process that creates value by timing and positioning inventory; it is the combination of a firm’s order management, inventory, transportation, warehousing, materials handling and packaging as integrated throughout a facility network. Integrated logistics serves to link and synchronize the overall supply chain as a continuous process and is essential for effective supply chain connectivity. Back to top

Contemporary Issues in Marketing
In a constantly evolving world, marketing must proactively and strategically anticipate and respond to challenges in the business environment. The unit provide students with the latest thinking, practice and in-depth understanding of contemporary issues in marketing. The unit aims to make students better prepared to confront real life marketing challenges and opportunities posed by a world of economic slowdown, increasingly connected through technology and characterized by turbulence and increasing complexity. Back to top

The Business Administration & Economics Department (BAED) of the University of Sheffield International Faculty, CITY College aims at providing all students with an intellectually stimulating and supportive environment that allows them to acquire important skills and competencies for their professional and personal life.

Business matters at BAED. Our undergraduate and postgraduate courses in management related disciplines are designed to challenge students’ thinking and inspire them to develop the advanced knowledge and analytical skills they will need to succeed in business.

Our academics continually work with international, national and regional businesses as part of their research and use their experiences to make their teaching relevant and up-to-date.
More about the Business Administration & Economics Department

 

Research at the Business Administration & Economics Department

The academic staff of the Business Administration & Economics Department

Contact the Business Administration & Economics Department

 

Graduates of the BA in Business Studies (Marketing) programme will have the ideal basis to pursue a variety of careers paths in the business sector. However, they will be more suited to work in marketing or brand management either in an in-house marketing team within an organisation or within a specialist marketing agency.

Career, Employability and Enterprise Centre

The Career, Employability and Enterprise Centre, focuses on helping students to set attainable career goals. It offers advice on CVs and cover letters, and on how to effectively handle job interviews. Through career fairs, and different internship programmes, the department aims at constantly bringing students in contact with prospective employers. 

Every spring we organize the Annual Career Fair presenting with an opportunity to get a first feel of job seeking. During the event students and alumni have interview opportunities with corporate recruiters and present their skills and abilities to potential employers. Large companies, organisations and multinationals from different industries across S.E. Europe participate every year in our Career Fair and offer employment and internship opportunities to our students and graduates.
More about our Career Services.

Contact the Career, Employability and Enterprise Centre at careers@city.academic.gr

 

Ms Christina Theophilidou“The University of Sheffield International Faculty, CITY College, works on an open door policy basis, and both administration staff and professors are always there willing to help you with any problem, listen to your ideas and most importantly help you implement your suggestions.”

Christina Theophilidou, Greece

Chartered Management Institute (CMI)

Students completing the programme have the opportunity to additionally receive another prestigious qualification: the Level 6 Diploma in Management and Leadership by the Chartered Management Institute (CMI).

 

The programme is accredited by CMI, the only chartered professional body that is dedicated to management.
www.managers.org.uk

CMI

AACSB

The programme is accredited by the Association to Advance Collegiate Schools of Business (AACSB).
www.aacsb.edu

AACSB

 

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