Mr Julian Rawel

Julian is an experienced post graduate and executive education tutor. He has taught extensively in the areas of marketing and strategy at business schools throughout Europe and the Middle East. After graduation Julian spent 16 years with tour operator, Eurocamp, principally heading up the sales and marketing function as Group Sales and Marketing Director and was one of four directors to take the company through a £32m (€67m in today’s value) management buyout and £60m (€101m in today’s value) stock market flotation. In the 1990s he was asked to set up the marketing for Britain’s biggest museum development, the £42.5m (€60m in today’s value) Royal Armouries Museum in Leeds. This he did, leaving to set up The Julian Rawel Consultancy, a consultancy business specialising in marketing and strategy for service industry companies. He was also Director of Studies, Masters Programmes, at TIAS Business School (Netherlands) from 2005 – 2007. From 2007 - 2013 Julian was Director of Executive Education/Associate Dean Employer Engagement at Bradford University School of Management (UK). Today, in addition to his various teaching commitments, Julian is Director of MBA Programmes at the University of Edinburgh Business School; runs a consultancy company Market Echoes (www.marketechoes.co.uk) and is a main board director of the Chartered Institute of Marketing, the world's largest professional marketing association. Julian researches in the area of corporate reputation. His current focus is on the impact of the 2008 financial crisis. Julian graduated in Geography from the University of Leicester (UK) and has an MSc in Tourism Management from Manchester Metropolitan University (UK). He is a Fellow of the Chartered Institute of Marketing and a Chartered Marketer. He has been a main board executive director of Eurocamp plc and a main board non-executive director of ABTA (Association of British Travel Agents) and AITO (Association of Independent Tour Operators). He has also been a Council member of Bradford Chamber of Commerce (UK) and a committee member of the Association of Business Schools Executive Education committee. Julian is a regular business contributor and commentator on BBC radio and television. Julian also blogs on marketing and strategy: http://www.marketechoes.co.uk/blog/