MBA Open Seminar in Belgrade with Dr Dimitriadis on 'Digital Culture: The Missing Link in Digital Transformation?'

Seminar Overview
Digital Transformation has been the main buzzword in business for the last few years. Businesses, confused as ever, have been agonising about embracing digital technologies to serve customers better than competition. Related buzzwords like millennials and disruption made the whole situation even worse. Due to many unsuccessful projects in Digital Transformation, the focus in 2017 has shifted from Transformation itself to Digital Culture. But is Digital Culture the missing link in successfully transforming into a digital powerhouse? Or is it another fashion that is going to be replaced soon by a new, much cooler term? Dr Dimitriadis, is using neuroscience, business history and prediction theory to explain the situation and to suggest the best way forward. Expect to be surprised and enlightened!

Dr Dimitriadis’ Brief Bio
Dr Nikolaos Dimitriadis is an award-winning communications professional, educator and consultant. He is the author of the books “Neuroscience for Leaders: A Brain Adaptive Leadership Approach” and “Advanced Marketing Management: Principles, Skills and Tools”, both for Kogan Page London. He spoke at TEDx University of Strathclyde for the urgent need for Brain-Based Communication, he is a certified NeuroMarketer and he contributed to the NeuroMarketing Manager Program at Hamburg Media School. He has worked with international brands such as IKEA, IBM, JTI, Nestle, Johnson&Johnson, Pierre Fabre, Coca-Cola, Banca Intesa Sanpaolo, Raiffeisen Bank, Rauch, Teekanne, USAID and others. He is the CEO of Trizma Neuro, a cutting-edge Neuromarketing company, and the Regional Director of The University of Sheffield International Faculty CITY College, for the Western Balkans. Dr Dimitriadis is a strong advocate of brain-based solutions to business challenges.

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