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Dr Szamosi, Director of the Executive MBA, delivers Open Seminar in Baku

Dr Leslie Szamosi, Director of the Executive MBA offered by the University of Sheffield International Faculty in Azerbaijan, delivered an insightful seminar on ‘Getting the Top to Listen’ in Baku. Attracting managers and business professionals, the event took place 11 September 2018 at the Hilton Hotel.

Dr Szamosi, Director of the Executive MBA, delivers Open Seminar in Baku

Dr Szamosi’s presentation was focused on guiding participants to get their voice heard and their ideas communicated to members of a company’s or organisation’s top management. "The idea may be great, but if it’s not communicated well, it won’t get any traction. Building buy-in ahead of time, finding the right medium for your message and impressing with unique visuals are the main principles that will help you persuade the top to get into your idea!", said Dr. Szamosi.

 

In the seminar participants got a clearer understanding of what decision-makers are looking for and how to target them both intellectually and emotionally with information.

The event was successful and presented a very innovative topic as reported by participating managers. This was the first Open MBA Seminar to take place in Baku. The Executive MBA programme is scheduled to run for the first time in Baku in academic year 2018-19.

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