Business Economics
Κολέγιο CITY College
Main Campus, Thessaloniki, Greece

Business Economics

Brief Description

Business economics is the study of the everyday decisions consumers and businesses make and the implications of these decisions. The aim of this module is to equip students with the basic knowledge of business economics and to examine the ways in which economic theory may be applied to understand and solve real world business problems. A detailed approach will be adopted to explore the Microeconomic and the Macroeconomic conditions that affect business activity, especially on the South Eastern European environment, as well as a deeper understanding of the sectoral structure and the world economic environment.


Topics Addressed

  • Introduction to the business environment.
  • Consumer theory.
  • Firm theory.
  • Markets in equilibrium (Demand and Supply).
  • Market structures.
  • Compete or cooperate?
  • The role of the government.
  • Management of the macroeconomic environment.
  • The European economic environment.
  • Macroeconomic case study on country-specific and global-specific issues.


Expected outcomes

  • Understand the main driving forces of a business environment, and what brings long-term changes and equilibrium.
  • Understand the way markets operate through the concepts of demand and supply.
  • Consider the range of competition strategies, advertising and pricing policies existing within the business environment.
  • Understand the instrumental role that macroeconomic factors such as economic growth, unemployment, inflation, play in conditioning business activity.
  • Appreciate the dynamics of European Monetary Union and its impact on South East European economies.
  • Assess economic developments and penetrate into traditional business models in South East Europe.


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