Dr Dimitriadis publishes new book on ‘Advanced Marketing Management’

Dr Nikolaos Dimitriadis, Lecturer at the International Faculty’s Executive MBA programme and CEO at Trizma Neuro, recently published his new book entitled ‘Advanced Marketing Management: Principles, Skills and Tools’.

In the book, co-authored by Dr Neda Jovanovic Dimitriadis, alumna of the International Faculty and Dr Jillian Ney, marketing is approached as a practice that is facing unprecedented challenges: a changing media landscape, an increasingly complex customer journey, innovative technologies, start-ups which disrupt traditional channels and a new generation of tech-savvy clients.

The book provides valuable suggestions on how students and practitioners should adapt to this shifting landscape and address the skills gap that many of today's marketers face. Moving away from the traditional marketing approaches, Dr Dimitriadis’ new book prepares students for this new world of marketing.

“A new approach is urgently needed if marketers are to regain trust within their organizations by providing convincing solutions to modern business realities” says Dr Dimitriadis.

Dr Nikolaos Dimitriadis is an award-winning communications professional, educator and consultant. He is the co-author of the book "Neuroscience for Leaders: A Brain Adaptive Leadership Approach" and has worked with major brands such as IKEA, IBM, Nestle, and Coca-Cola.