Κολέγιο CITY College
Main Campus, Thessaloniki, Greece
16 October 2020

Real-life practicum project for ‘Ioniki Sfoliata’ by CITY College business students

  • Practicum project for one of the leading manufacturers of frozen dough and pastry products

  • Applying knowledge in the ‘real-world’: A rewarding learning experience for our students while working under the supervision of business experts.

  • Project key objectives included brand awareness and brand loyalty as well as analysis of competition in frozen dough and pastry products in the Greek market

Undergraduate students of the Business Administration and Economics Department of CITY College, had the opportunity get first-hand field experience by working on a real-life project with Ioniki Sfoliata, one of the most important manufacturers of frozen dough and pastry products based in Thessaloniki, Greece. 

Real-life practicum project for ‘Ioniki Sfoliata’ by CITY College business students

Photos from our students' company visit at Ioniki Sfoliata (Februrary 2020)

Working under the valuable guidance of Mr Yiannis Vaharoglou, COO, our students were tasked to conduct primary market research to support new product development strategies and propose brand communication ideas for their existing brands.

The project was undertaken as part of the Practicum of their studies which is a valuable and successful component of all Bachelors programmes of the Business Department. While working for their practicum business students learn new skills, work closely with accomplished professionals from a range of industry sectors, build up employability skills and competences and have one of the most rewarding learning experiences during their studies at CITY College.

Real-life practicum project for ‘Ioniki Sfoliata’ by CITY College business students

For 28 years now, Ioniki Sfoliata has been one of the most important vertically organized production units of frozen dough and pastry products in the Greek market. The company holds a leading position in the food service, private as well as branded label channels in Greece and abroad. The production plant is in Thessaloniki and it is a vertically organized production unit of 5.000sqm at 25.000sqm plot of land, which are equipped with a Logistics Centre, modern automated production lines, Quick freezing tunnels with cutting edge technology and a fully Equipped Quality Control Laboratory.

Real-life practicum project for ‘Ioniki Sfoliata’ by CITY College business students

Students at CITY College have the opportunity to complete challenging real-life projects, practice their skills and knowledge, and better understand the links between business theory and practice in actual settings. Project-based learning energises students by showing them how academic knowledge is applied in the “real world.” Projects allow students to test their ideas in the company of supportive business professionals and experts who push them to excel.

University-industry cooperation integrated in the education of students is highly promoted in all CITY College’s academic programmes and proves a real asset for our students.

Ioniki Sfoliata

 

What is the Practicum?
Business Practicums are supervised action learning projects designed to provide students with an opportunity to manage a project for an organization (“participating company-client”). They aim to successfully bridge academic knowledge and the development of professional skills and employability.
They are team-based and normally delivered over a semester requiring students to devote an average of 150-200 hours in total (depending on the nature of the project). The student work is complemented by classroom-based teaching/mentoring.
The precise nature of the project can vary enormously depending on both the nature and the needs of the organisation. Participating companies can be large corporations or small local businesses. The common denominator is a genuine need for help with a problem or appreciation of the added value of some independent research beyond the resources or capabilities of the participating company. This may be a general management problem, a marketing issue, a finance matter or any number of specific challenges.

 

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