Κολέγιο CITY College
Main Campus, Thessaloniki, Greece
20 November 2020

The 3 myths of event sponsorship. The case of UNTOLD festival and Ursus Breweries

23 November 2020

Major events around the world cancelled or on hold. How are sponsors managing the current situation? What can be learnt from it? What makes effective sponsorships? Looking forward to hearing about best practice and lessons learned from Victor Teiosanu Premium brand director at Ursus Breweries. He will focus on Ursus’ sponsorship of UNTOLD, one of Europe's most beloved electronic music festivals. We are so excited to have this guest lecture as part of Dr. Ana Cruz's unit in Festivals and Events Management at CITY College.

The 3 myths of event sponsorship. The case of UNTOLD festival and Ursus Breweries

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