Become a Neuromarketing Expert!
Study how the consumer brain works
and stand out as a marketer
Degree title: Master of Science in Neuromarketing
The title is awarded directly by the University of York.
Duration: 1 year (full time) or 2 years (part time)
Mode of delivery: Classes take place on weekday evenings
Location of studies: Thessaloniki
Language of instruction: English
Neuromarketing is a complex, multidisciplinary field that requires knowledge in the fields of brain sciences as well as marketing. Our Master’s programme is offering theoretical and practical training in both fields of neuroscience and marketing, with a special focus on Neuromarketing research methods like Electroencephalogram and Eye-tracking. Upon completion of this programme, students will be able to perform neuromarketing studies so as to extract valuable customer information and develop effective marketing strategies. Furthermore, students will have a working understanding of key functions of the brain and the body relevant to marketing, decision-making and human behavior. In addition, students will have a working understanding of key functions of the brain and the body relevant to marketing and decision-making in order to develop meaningful behavioral change programs and campaigns.
Career opportunities
Graduates of the MSc in Neuromarketing will be able to pursue careers in marketing research companies, neuromarketing agencies, advertising and digital marketing agencies, business and communications consultancies, non-profit organizations, media groups and brand-owning corporations
Who can join the programme
The programme is addressed to university graduates with a first degree in Business, Psychology, Education, Media Studies, Political Science, Communications, Biology, Sociology, Law, Journalism and more.
Supported by
The MSc in Neuromarketing programme is officially supported by the Neuromarketing Science and Business Association (NMSBA) and the Italian Neuromarketing Association (AINEM).
Radio Interview
Dr Nikolaos Dimitriadis
Professor of Practice
Programme Lead of the MSc in Neuromarketing programme
“Neuromarketing is a fascinating science, a genuinely interesting field. It is the future in advertising, branding, communication and we are excited to be offering one of the few postgraduate programmes in Neuromarketing in the region. I look forward to welcoming candidates eager to dive into the world of the human brain!”