Κολέγιο CITY College
Main Campus, Thessaloniki, Greece
25 June 2021

New Masters programme - MSc in Neuromarketing

MSc in in Neuromarketingt at CITY College, University of York Europe Campus

Become a Neuromarketing Expert!
Study how the consumer brain works
and stand out as a marketer


 

Key features:

Degree title: Master of Science in Neuromarketing
The title is awarded directly by the University of York.
Duration: 1 year (full time) or 2 years (part time)
Mode of delivery: Classes take place on weekday evenings
Location of studies: Thessaloniki
Language of instruction: English

 

Programme overview:

Neuromarketing is a complex, multidisciplinary field that requires knowledge in the fields of brain sciences as well as marketing. Our Master’s programme is offering theoretical and practical training in both fields of neuroscience and marketing, with a special focus on Neuromarketing research methods like Electroencephalogram and Eye-tracking. Upon completion of this programme, students will be able to perform neuromarketing studies so as to extract valuable customer information and develop effective marketing strategies. Furthermore, students will have a working understanding of key functions of the brain and the body relevant to marketing, decision-making and human behavior. In addition, students will have a working understanding of key functions of the brain and the body relevant to marketing and decision-making in order to develop meaningful behavioral change programs and campaigns.

Career opportunities
Graduates of the MSc in Neuromarketing will be able to pursue careers in marketing research companies, neuromarketing agencies, advertising and digital marketing agencies, business and communications consultancies, non-profit organizations, media groups and brand-owning corporations

Who can join the programme
The programme is addressed to university graduates with a first degree in Business, Psychology, Education, Media Studies, Political Science, Communications, Biology, Sociology, Law, Journalism and more.

More about the programme

 

Dr Nikolaos Dimitriadis presents the MSc in Neuromarketing

 

 

Programme lead

Dr Nikolaos Dimitriadis - Programme Lead, MSc in Neuromarketing

Dr Nikolaos Dimitriadis
Professor of Practice
Programme Lead of the MSc in Neuromarketing programme
 

Neuromarketing is a fascinating science, a genuinely interesting field. It is the future in advertising, branding, communication and we are excited to be offering one of the few postgraduate programmes in Neuromarketing in the region. I look forward to welcoming candidates eager to dive into the world of the human brain!

 

 

Presentation of the MSc in Neuromarketing by Programme Lead, Dr Nikolaos Dimitriadis
(Online Info Session)

 

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