Κολέγιο CITY College
Main Campus, Thessaloniki, Greece
20 April 2022
An insightful online event on Neuromarketing by the Business Administration & Economics Department
- A successful virtual event with participants from more than 20 countries
- Experienced and well-recognised professionals from the industry shared their knowledge and expertise
- New market research models, neuromarketing and research of the unconscious mind and emotions, consumer behaviour were explored
Watch the event on our Youtube Channel
Participants from more that 20 countries attended the online event on ‘Exploring Neuromarketing’ that was successfully organised by the Business Administration & Economics Department of CITY College, University of York Europe Campus, on Tuesday 12 April 2022. The event featured distinguished speakers who shared their expertise and valuable insights on the topic.
During the event the latest developments and applications in the field of neuromarketing explored and case studies were presented by speakers.
The keynote speakers of the event, Dr. Matt Johnson, Neuromarketing Professor, Hult International Business School and Dr Nikolaos Dimitriadis, Programme Lead of the MSc in Neuromarketing at CITY College, University of York Europe Campus and Head of Neuro Consulting Optimal HR Group, brought valuable insights and presented very interesting case studies at the event.
Titled ‘Exploring Neuromarketing-Trends and case studies in the century of the human brain’, the event was opened by Ms. Aggeliki Papakonstantinou, Head of the Business Administration & Economics Department of CITY who warmly welcomed all speakers and guests. Haris Lalatsis, Head of Education & Research Team, Marketing Club Greece, Carla Nagel, Executive Director, International Neuromarketing Science & Business Association (NMSBA) and Caterina Garofalo, President of AINEM - Italian Association of Neuromarketing also addressed short welcomes.
During the event, the speakers shared their views and experiences on important issues of today’s marketing professionals such as new market research models, neuromarketing and research of the unconscious mind and emotions, consumer behaviour in times of crisis as well as and new technologies in marketing.
The panelists of the event, namely Magda Chourdaki, Customer Insights Manager at Dixons South East Europe (Kotsovolos), Maja Knezevic, Marketing Manager, Brand Strategy and Innovation, Atlantic Group and Ljubiša Egelja, Marketing Director, OTP Bank, Serbia, held a fruitful discussion and shared their experiences from their standpoint.
The event came to interesting conclusions and important remarks. The speakers concluded that:
- Businesses have now realised that customer responses to traditional research are not sufficient to fully understand the market.
- Neuromarketing is essential as a scientific methodology to uncover consumer decisions and behaviour.
- The results of neuromarketing research are easy-to-understand by marketing executives, and they have immediate application that lead to measurable and better results.
- Consumer experience is where market research should be focused on.
«The world changes, technology changes, peoples’ behaviour changes and marketing changes too», said Dr Nikolaos Dimitriadis. Dr Dimitriadis is Programme Lead of the MSc in Neuromarketing programme offered by CITY College in Thessaloniki.
The event was supported by the International Neuromarketing Science & Business Association (NMSBA), the Italian Association of Neuromarketing (AINEM), Marketing Club Greece and Optimal HR Group.
Watch the event on our Youtube Channel:
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