CITY College Europe Campus and SEERC participate in ‘PIVOT’ educational programme for SMEs

We are happy to announce that CITY College, University of York Europe Campus and our research centre, the South-East European Research Centre (SEERC) - along with Evros Chamber of Commerce and Light Hub - participate and support PIVOT, a modern programme which aims to empower small businesses to grow and reach their goals. Dr Elina Ketikidi, Communication and Dissemination Manager at SEERC will participate as speaker in PIVOT with neuroscience and neuromarketing talks. 

In six weekly meetings, the participants will create their own business model, get acquainted with marketing tactics, be trained in sales strategies, become familiar with social media platforms and be informed about legal and financial issues of businesses. Upon completion of the programme participants will have individual support sessions with mentors participating in the programme.

More about PIVOT