Guest Lecture by Dr Nikolaidis on Brand Building

Looking to build a strong brand from the inside out? Look no further than the recent guest lecture delivered by Dr Dimitris Nikolaidis to Masters students of the Business Administration & Economics Department following the Human Resource Management track at CITY College, University of York Europe Campus! This exciting event is just one of the many learning initiatives offered within the Human Resource Policies & Practices module led by Dr Giovanni Oscar Serafini.

During the lecture, Dr Dimitris Nikolaidis covered a range of essential topics, including effective leadership, developing people, values, and vision. By examining the success story of Embryolab, Dr Dimitris Nikolaidis emphasised the importance of creating a brand with a plan, persistence, and consistency, defining it as a promise to add value to the company. But that's not all - the lecture also highlighted the crucial role that people play in building a successful brand, and the alarming statistics on employee engagement and employee perception of management integrity. To combat these issues, Dr Dimitris Nikolaidis recommended fostering a culture of open communication, accountability, adaptability, and synergy.

The lecture by Dr Dimitris Nikolaidis was truly enlightening, and we are grateful for his ongoing commitment to providing valuable learning opportunities within the Human Resource Policies & Practices module.