Κολέγιο CITY College
International Faculty
CITY College.
Main Campus, Thessaloniki, Greece

English Language and Communication - BA (Hons)

Course duration: 3 years

Degree Title: Successful graduates are awarded the undergraduate degree of the University of Sheffield.
Bachelor of Arts (Honours) in English Language and Communication
The title is awarded directly by the University of Sheffield.
Language of instruction: English

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I need more information about this programme
I agree to receive information relating to the programme of my interest via email by the University of Sheffield International Faculty CITY College.

Why choose this course?

  • Degree from one of the world’s top 100 universities, the University of Sheffield.
     
  • In-depth theoretical background as well as vital professional skills through numerous opportunities for hands-on practice.
     
  • A unique programme which will make you highly competitive in teaching, media, advertising, marketing, public relations, publishing and journalism.
     
  • A wide range of assessment methods: unseen examinations, projects, essays, quizzes, presentations, demo teaching, screencasts, reflective reports, case studies, portfolios of exercises, translation tasks, lab tests.
     
  • Dedicated and passionate staff members who are highly qualified in the fields of Theoretical and Applied Linguistics, Communication, English Language Teaching, Media Studies, Marketing, Public Relations and Translation Studies.
     
  • A multi-purpose learning space with various titles exclusively on English language topics.
     
  • Ample opportunities for hands-on practice in classroom / workshops. 
     
  • Student participation in conferences, research and publications, with staff members’ support and contribution.
     
  • Cutting-edge IT labs fully equipped for language research projects with specialised software.
     
  • Access to relevant Electronic Databases and Journals.
     
  • Opens doors to postgraduate studies in Greece and abroad.

More reasons why:

Message from the Head of the Department:

Dr Zoi Tatsioka

This unique programme in English Language and Communication is addressed to students who want to combine their passion for the English language with the modern field of communication in order to enhance their career prospects. Its rich curriculum includes a wide range of modules aiming at preparing our students for a successful career in the fields of English language teaching, communication, media, public relations, marketing, advertising, translation, journalism or education. With the continuous support of our highly qualified and skilled academic staff our students develop personally and professionally and are fully equipped to make a difference in their profession.

Dr Zoi Tatsioka
Head of English Studies Department

 

Recognition of degress Accreditation and recognition The Department International Faculty

The BA (Hons) in English Language and Communication offers a solid foundation in the study of language, communication, linguistics, language teaching, media, marketing and management providing students with theoretical knowledge as well as practical skills, thus enhancing their employability profile. The curriculum includes units such as Intercultural Communication, Sociolinguistics, Introduction to Media Studies, Principles of Marketing, Public Relations, Practice in English Language Teaching, Writing across Media, Introduction to Translation, Digital Literacy etc. This innovative programme is ideal for anyone who is interested in becoming an English language teacher or a linguist, or wishes to pursue an exciting career in media, public relations, marketing, advertising, translation, journalism or education.

 

Entry requirements

View the application and admission requirements of the programme.

 

How to apply

If you wish to apply for this programme you may view details of the application process.

 

Tuition Fees

Below you may find information about the tuition fees for this programme offered by The University of Sheffield International Faculty CITY College for the academic year 2018/19.

Programme title Tuition fees
BA (Hons) in English Language and Communication €6,230 (1st year)
€6,580 (2nd year)
€6,880 (3rd year)
  • All scholarships are incorporated in the above advertised tuition fees.
  • Candidates who wish to be informed about additional early-bird, company and other types of fee reductions and scholarships are encouraged to contact us directly.

For any questions about fees, please contact us at: acadreg@citycollege.sheffield.eu

 

Any questions?

For further information about the English Studies programmes, application process and admissions requirements, please contact: acadreg@citycollege.sheffield.eu

 

Curriculum

Level 1

 

Level 2

 

Level 3

 

Note: The list of units may be subject to minor changes.

 

Level 1

Introduction to the Study of Language
This unit aims at acquainting students with linguistics, the science of language study. More precisely, it assists students in understanding the various aspects of linguistics and its relation to other disciplines and fields. Moreover, it helps students become aware of the nature of human language and its characteristics, components and acquisition. Specific topics include: first and second language acquisition; sounds of language; morphology, grammar and syntax; language and meaning; pragmatics, language variation; as well as language and the brain. Back to top

Introduction to Communication
The purpose of this unit is to help students to become ethical, effective and flexible communicators. The complexities together with the significance of communication are discussed throughout the unit. The process and models of communication are examined within our everyday life. However, students are able to apply these into different contexts. The first part of the unit includes: the process of creating meaning, verbal, non-verbal communication and listening which give to the students the foundations of communication. During the second part, students focus on social media and communication technologies, organisational communication, mass communication, etc. Back to top

Principles of Management
Individuals working in organizations in the twenty-first century will have a greater need than ever for effective management skills. As fierce global competition is expected to continue to accelerate, it is these skills that will help organizations to differentiate. Gaining and sustaining a competitive advantage will become more critical to survival and success.
Students attending this course will be given the opportunity for an in-depth understanding of the basic management functions to be utilized in future courses and in their everyday working lives which include: planning, organizing, leading and controlling. Emphasis will be given to entrepreneurship and innovation in an era in which innovating quickly to stay ahead of competition has become more important than ever. Back to top

Introduction to the Methodology of Language Teaching
This unit offers students a comprehensive overview of the most dominant teaching methodologies that have emerged, whose foundations lie on various theories of second language acquisition. Students are exposed to a wide range of educational approaches, gaining a sound understanding of aspects and parameters involved in foreign language learning and teaching. In accordance with one of the directions of this Programme on English Language and Communication, this unit actually sets the foundations towards helping students develop into future English language teachers making well-informed choices on the basis of appropriate teaching techniques and methods. Back to top

Development of Early Career Skills
The unit explores the importance of skills required in the business environment. This unit is mostly skills-based and aims at developing early career skills. Job interviews, preparation of a CV, team work, writing business reports, preparing an agenda, run an effective meeting and presentation skills are developed throughout the semester. The role of technology in communication is also in the centre of the unit. The communication process will be analysed and emphasis is given to listening and the non-verbal elements of our interactions with other people. The unit places special emphasis on the social context of business and explores communication among and within groups as well as considering communicational codes and messages. Back to top

Introduction to Translation
Through this unit students become acquainted with some major introductory concepts in the field of Translation Studies. They examine the history of this discipline, become aware of dominant Schools of translation theory, and familiarise themselves with the current trends in the field. Students are also presented with certain processes involved in translating, along with some key methodological decisions taken during this process. Moreover, some basic implications of the relationship that exists between the original and the translated text, between the author and the translator, as well as between the source and target culture are discussed. Back to top

Digital Literacy
This unit instructs students in all aspects of digital and academic communication including writing, reading, speaking and listening, while it helps students consider how modern information technology tools are used in the academic communication process. The unit offers rich opportunities for vocabulary enrichment and lexical and structural improvement specific to academic and digital communication. Using a variety of different teaching and learning methods, students will be proficient in the specifics of academic discourse and enhanced Information Communication Technology skills appropriate to their field of study. Students will be presented with the appropriate tools for advanced searching, creation and editing of text and web documents, on-line collaboration, time management and creation of effective presentations while at the same time they are given the opportunity to practice and improve their overall use of academic English. Back to top

Principles of Marketing
Marketing is the business activity that identifies developing and changing marketing needs, designates market segments. The company can appeal to effectively, develops products and services that satisfy needs of target customers, prices, promotes and uses the most appropriate channels to make these products and services available.
Marketing activities apparently have not changed. The environment though where marketing is practised has changed considerably in the past two decades. Fierce competition, very short product life cycles, global markets, internet and its applications create a very challenging environment for today’s enterprises where marketing has become indispensable. This unit provides a good understanding of all the main concepts of marketing in the contemporary environment. Back to top

Composition Writing
This unit introduces the different types of writing required in an academic as well as professional environment focusing on their structure, raising awareness towards argumentation and critical thinking as well as the matter of appropriate use of sources/references and how to avoid plagiarism. Its main focus is to expose students to different types of writing they will find essential in their academic and professional development such as essays, reports, articles, reviews, letter/email writing, news items and even blog entries. Students practice the basics of writing such as organization, maintaining focus, presenting and developing an argument, objectively reporting information, or persuading through their writing. Sample texts are drawn from authentic material such as textbooks, newspaper and magazine articles, online blogs, promotional material and websites. Back to top

Introduction to Media Studies
This unit introduces students to Media Studies offering an overview of their historical development from their initial appearance and examining their industrial and cultural growth as institutions. Covering areas such as print (newspapers, magazines, books, comic books/graphic novels) and audio/visual (photography, film, television, radio, computer/video games, the internet) this unit explores the contribution of media towards communication, ethical and legal issues and the impact media have had on society. Attention is also given to how each medium consists of similar yet its own unique manifestation of genres and how those have contributed to areas such as literature, translation, education and cultural development. Back to top

 

Level 2

Semantics
This unit offers an essential examination of the concepts, techniques and analytical tools related to linguistic semantics. The unit covers complex issues of meaning relations, focusing on sentence meaning (as opposed to discourse meaning). More specifically, the unit familiarises students with theoretical notions (e.g. reference, sense, truth conditions, sentential relations such as entailment, presupposition, etc) as well as formal techniques such as propositional and predicate logic. The unit aims to equip students with the necessary tools for semantic analysis and offers them the opportunity of hands-on practice. The study of meaning is central to the study of communication in general, as understanding the relation that holds between words and the structure of sentences affects critically the meaning conveyed in human interaction. Back to top

Syntax
This unit covers a wide variety of issues associated with the syntax of natural languages. It examines a number of syntactic theories, focusing mainly on Chomsky’s X-bar Theory and Binding Theory and discusses theoretical questions as well as tools of syntactic analysis. Drawing on authentic language data, mainly from the English language but also cross-linguistically, students are expected to familiarise themselves with the syntactic structure of contemporary English recognising syntactic rules, identifying syntactic generalisations, and applying these rules to the description of specific sentences. Thus, the unit offers a firm grounding in the main theories and methods of syntactic argumentation, emphasising the organising principles of sentences. Back to top

ELT Classroom: Principles and Practices
This unit covers a wide range of topics related to the teaching of English as a foreign/second language to learners of different age groups (e.g. teaching the skills, grammar and vocabulary, class management, lesson planning, etc.). Students are exposed to the most recent developments in the world of ELT involving the most innovative approaches and methods, the use of technology for teaching and learning. They also become aware of controversies and issues surrounding a variety of related issues (e.g. teaching classroom observation, error correction, CBLT, CLIL, etc.) and gain the ability to justify their choices and decisions as future ELT professionals. In accordance with the overall direction of this Programme of study, this unit builds on the foundations laid during the ‘Introduction to the Methodology of Language Teaching’ unit; it further equips the students with skills and tools necessary to develop into future English language teachers making well-informed choices on the basis of appropriate teaching techniques and methods. Back to top

English Phonetics and Phonology
This unit familiarises students with the fundamental notions of English phonetics and phonology. Initially, students are taught the basic concepts of phonetics, exploring mainly the mechanism of speech, the acoustic properties of speech sounds, and the articulation of English consonants and vowels. Then, they are presented with an overview of major tenets of phonology, examining as well the notions of stress, intonation and rhythm, while a number of articulatory processes are also discussed (e.g. deletion, assimilation, etc.). Students are introduced to the symbols of the International Phonetic Alphabet that they employ for transcription purposes, while being offered the opportunity of systematic and ongoing practice in phonetic transcription. Back to top

Public Relations
This unit introduces students to the profession of Public Relations manager. Public relations are often negatively represented through media. This is why the unit emphasises the need to become ethical and socially responsible public relations manager. Case studies will be examined focusing on both good and bad practices. Students will be able to understand the internal and external environment of the company and familiarize themselves with different stakeholder groups and the different way of approaching them. Media relations, crisis communication and employee communication will be heavily discussed. The unit will also put emphasis on the use of social media in communicating and building positive relationships with publics. Back to top

Intercultural Communication
In the 21st century, it is even more imperative to learn to respect and communicate to other cultures. Intercultural communication is the study of communication patterns and norms of diverse groups. This unit is designed to examine how cultures and social groups use communication in different ways. The communication variables such as barriers, stereotypes and prejudices, non-verbal and verbal communication are explored. Cultural values are discussed through a series of case studies related to traditions, beliefs and identities. Back to top

Sociolinguistics
Sociolinguistics explores the relationship between language and society, and this unit will introduce students to variationist approaches to this discipline. Variationists are concerned with examining the relationship between language features and social identities. We will address questions such as: Why do working-class people use more localised language features than middle-class people? Do women use more linguistic innovations than men? To what extent do speakers adapt their speaking style and what causes them to do so? We will also examine how language change occurs over time, how it spreads across social groups and we will identify its movers and shakers. Back to top

Pragmatics
This unit introduces students to pragmatics, the systematic study of meaning dependent on the use of language. In this unit, students investigate how people perform aspects of everyday life with language, how they express politeness, how they use pragmatic strategies to make meaning and ensure understanding and, in general, how language is used in different contexts and domains. Major topics covered by the course include: deixis, reference, presupposition, implicature, speech acts, politeness and cross-cultural pragmatics. Back to top

Consumer Behaviour
Consumer buyer behaviour patterns are complex and rapidly evolving, because consumers are human beings whose actions may be irrational, emotional and difficult to predict. The unit sheds light to consumer behaviour by examining the internal and external environmental factors that affect the consumer decision-making process. Finally, the unit equips students by exposing them to theoretical tools that will enable them to comprehend consumer consumption patterns so as to devise appropriate marketing strategies that will respect consumer requirements. Back to top

Writing across Media
This unit is designed to teach students the way messages should be adapted across different media. The way we write depends greatly on the different media we use. Both the analysis of our audience and the communication channel we choose determine the style we will adopt. Students will experience the writing format both in traditional media such as press releases, advertising, news, as well as the new media such as social media. Basic media writing techniques will be discussed along with writing on the web (tweets, stories, use of multimedia, blogs). A variety of in-class activities will include different writing projects, such as blogging, news and feature stories, press releases, etc. Back to top

Case Studies in Digital Transformation
The rate and magnitude of the changes underway are already affecting our world in profound ways. Innovations in mobile technology, the Internet of Things, and robotics are reshaping consumer behaviour and business trends. They are affecting people’s work and social relationships. Organizations that are looking to the future have acknowledged this and are trying to adapt to stay relevant and drive growth. Companies, governments, and non-profits all have the power to accomplish good things with the advances in robotics, artificial intelligence, and Internet of Things. Digital transformation is all about figuring that out. This unit deals with several of the transformations that have arisen in contemporary organisations as a result of the implementation and utilisation of information systems. A selection of case studies to explore, familiarise and identify the challenges/opportunities that have arisen in contemporary organisations focusing on: industry 4.0, Fintech - blockchain, digital currencies, social media; the new types of jobs and organizational structures in the digitalized enterprise; digital consumption; e-commerce, e-Healthcare, big data, digital security, privacy and ethics. Back to top

Language Testing and Assessment
This unit provides a comprehensive introduction to key notions and principles in language testing and assessment. Students are exposed to theoretical approaches of formative and summative assessment and testing of language skills and sub-skills (e.g. listening, speaking, reading, writing, vocabulary and grammar) in the context of General English. This unit also equips students with the necessary knowledge and practical skills in the area of language test design and administration as well as evaluation of language proficiency. They become aware of alternative approaches to assessing achievement, various testing techniques, ways to design a language test and evaluate its validity and reliability. Building on the foundations laid during the ‘Introduction to the Methodology of Language Teaching’ unit and ‘ELT Classroom: Principles and Practices’ unit, students also gain knowledge pertaining to controversies surrounding the issues of testing and assessment and further enhance their ability to justify their choices and decisions as future ELT professionals. Back to top

 

Level 3

Evaluation and Design of Teaching Materials
This unit focuses on the advanced principles and techniques for designing and evaluating teaching materials. It also aims to train students to analyse the existed published and digital ELT material critically and adapt it in a variety of ways. More precisely, this unit aims to support future teachers in the selection and adjustment of coursebook materials for various teaching contexts, relating materials design to current practices in ELT methodology in the light of contemporary ELT research. Through extensive hands-on-practice, students deal with tasks and materials designed for different age groups and various proficiency levels. Back to top

Introduction to Research Practice
This unit has been designed to familiarise students with principles and tools of research and to equip them with the essential practical and theoretical foundations necessary for independent research. The variety of topics discussed and analysed offers students the opportunity to explore a wide range of key research practices, such as literature review, research design, data collection, data analysis research ethics, etc. Examples of good practice as well as potential practical and theoretical problems are explored in a range of research contexts. Students receive systematic and ongoing practical training in a variety of research methods and the corresponding tools, and they are also encouraged to reflect critically on their own research practices. Back to top

Integrated Marketing Communications
The unit addresses theories and fundamental concepts of advertising and marketing communications. It analyzes the role of Advertising within a Marketing strategy and especially within an Integrated Marketing Communications Program. The unit also integrates the marketing communication tools of advertising, sales promotion, corporate public relations, online and offline advertising and sponsorship. Emphasis will be given on elements of advertising – selecting Target Audience, Media (new and traditional), creative aspects, effectiveness, etc. Back to top

Adaptation across Media
In this unit students are exposed to the nature of literary and cultural adaptation and its interrelationship with media. In addition to a historical overview displaying how the practice of adaptation emerged, this unit introduces approaches towards literary adaptations and examines the cultural contribution of adaptation that includes areas such as the industry, economy, politics and society. The interrelationship of adaptation and media further sheds light on each area respectively, thus enriching students’ knowledge and appreciation of the practices, the means and the respective adaptations that emerge. An array of adaptation samples studied include film, television, comic book/graphic novel, computer/video games, theatrical performances and even extend to media franchises. Back to top

Language, Gender and Identity
This unit examines the role of language in the construction of gender and identity, a topic which has been widely researched in the field of linguistics, anthropology and sociology since the 1970s. The unit aims to address questions such as: Do men and women speak differently? What is gendered language? How are men and women expected to talk? Can language be sexist? To what extent do gender stereotypes influence language use? How do gender, identity and sexuality interact with language? How do social identities such as age and class affect gender construction and performance? We will also examine the role of gender as a socially-constructed category in language change as well as in issues such as status and politeness. Back to top

Dissertation
The purpose of this unit is to provide students with the opportunity to develop an independent research project on a particular topic of their choice, which will fall under the broader area of Applied Linguistics, TESOL, Communication Studies, Media Studies, Translation Studies, Management and Marketing. Students will decide on an appropriate topic for research, they will form a research question, they will review the literature on the particular subject, they will collect and analyse primary or secondary data, report their findings, make conclusions and recommendations for future research and they will produce an appropriately structured Dissertation. This process will allow students to demonstrate their knowledge on the scientific subject and gain new knowledge on the discipline. It will also demonstrate their ability to conduct genuine research within the specific field of studies and to critically evaluate issues arising from the specific topic. Furthermore, to further support students, a series of lectures and seminars will be delivered during the Spring Semester, followed by tutoring sessions based on the needs of individual research projects. Back to top

Practice in English Language Teaching
This unit builds on the three preceding English Language Methodology units in the BA programme of studies. Having been equipped with the theoretical background and the principles underlying teaching English as a foreign/second language, in their Practice in English Language Teaching final-year students are offered the opportunity to practise and critically reflect on their teaching skills. Prior to students’ allocation to a specific class, there are a number of sessions that examine certain main methodological issues associated with ELT. During the semester, students are expected to work closely with the Unit Leader and the actual teacher of their prospective class, and generate a Teaching Practice Portfolio which reflects their preparation for each teaching session and their actual teaching. Back to top

Contemporary Topics in Communication
This is a ‘hybrid’ unit that builds on key concepts, theories and principles students have explored in their degree programme, further developing and enriching their knowledge of contemporary issues and trends relevant to English Language and Communication Studies in a diverse set of contexts. The areas students will explore range from Interpersonal Communication in the Workplace and Publishing in the Contemporary Market through Effective Communication in the EFL Classroom to Forensic Linguistics and Psychology of Language, among others. This unit provides the students with the opportunity to combine information from different areas and develop a multidimensional and interdisciplinary perspective of English Language and Communication Studies as a scientific field. Back to top

 

 

 

 

The English Studies Department of the International Faculty of the University of Sheffield, CITY College is dedicated to providing high quality education, informed by the latest developments in research and driven by marketplace needs. Our staff is devoted to enhancing our Department’s firm presence in the international research and professional community by engaging in critical research activities, participating in international conferences and collaborating with external national and international bodies and institutions.
More about the English Studies Department

 

Research at the English Studies Department

The academic staff of the English Studies Department

Contact the English Studies Department

 

Graduates of this programme may pursue an exciting career in teaching, media, advertising, marketing, public relations, publishing and journalism.

Career, Employability and Enterprise Centre

The Career, Employability and Enterprise Centre, focuses on helping students to set attainable career goals. It offers advice on CVs and cover letters, and on how to effectively handle job interviews. Through career fairs, and different internship programmes, the department aims at constantly bringing students in contact with prospective employers. 

Every spring we organize the Annual Career Fair providing our students with the opportunity to get a first feel of job seeking. During the event students and alumni have interview opportunities with corporate recruiters and present their skills and abilities to potential employers. Large companies, organisations and multinationals from different industries across S.E. Europe participate every year in our Career Fair and offer employment and internship opportunities to our students and graduates.
More about our Career Services.

Contact the Career, Employability and Enterprise Centre at careers@citycollege.sheffield.eu

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