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Prof. George Miaoulis Jr.

Professor of Marketing

Academic Position

 Professor of Marketing

Office Camden, Maine USA
Email gmiaoulis@citycollege.sheffield.eu


Dr. George Miaoulis, Jr. is Professor of Entrepreneurial Marketing at Hiram College in Hiram, Ohio, USA.  He coordinates the marketing and entrepreneurial programs Hiram College offers at Lakeland Community College.  He also serves as an adjunct professor at The University of Sheffield International Faculty, CITY College Executive MBA program and Business Administration and Economics Department Postgraduate and Bachelor programs in Thessaloniki, Greece.  

He has recently served as a Fulbright Scholar in business in Bulgaria teaching at VUZF University and Sofia University (2013-2014).  He has taught Executive MBA courses in England, Austria, Greece, Serbia, and Ukraine.  Dr. Miaoulis served as the Donald Brown Distinguished Professor of Business at Lynchburg College in Virginia, as Professor of Marketing at the University of Maine, and as Departmental Chair of Business at the University of New Hampshire.  He has had a distinguished career as an educator, business consultant, and author.

Dr. Miaoulis began his career in 1969 with the firm of Statistical Research, Inc.  His clients included Warner-Lambert, IBM, New York Times, and ABC, NBC, and CBS television networks. After graduation from New York University with a doctorate in Mathematical Statistics and Marketing in 1974, Dr. Miaoulis founded his own firm focusing on marketing and strategic planning, marketing research, and new product /service development. Over the years, Dr. Miaoulis has compiled an impressive record of accomplishments with a broad range of Fortune 100 and 500 clients including Baxter Healthcare, UNUM Life Insurance Company, Warner-Lambert, Mead Paper Company, Aetna Insurance Company, and others. He has also served as marketing strategy consultant to President Reagan’s Task Force on Caribbean Development and the United States Agency for International Development.

Dr. Miaoulis has worked extensively with hospitals, health systems, medical practices, home care organizations, service organizations, and nonprofit groups helping them to achieve success despite increasing competitive, regulatory, and economic pressures. He specializes in marketing research, marketing strategy development, and strategic planning for health care organizations. His health care clients include some of the nation’s largest systems (e.g., Aurora, Advocate, Lifespan, etc.) and as well as hospitals and medical organizations (e.g., Baxter, Health Data Institute, MediSync, etc.).  His most recent series of health care articles address patient satisfaction and branding issues in hospitals and medical practices.

During his Fulbright tenure in Bulgaria Dr. Miaoulis presented several conference papers on the topic of A Practical Approach to Marketing of Innovations in Resource Constrained Firms.  His current research focuses on A Cross Cultural Analysis Purchasers’ Intention to Wear (or not wear) a Counterfeit Goods in Situations of Varying “Social Importance” (with Prof. Rauch, Switzerland).  Dr. Miaoulis continues to have interest in cross cultural business ethics research issues.

A dynamic and effective speaker, Dr. Miaoulis has presented marketing training workshops and led strategic planning retreats with numerous organizations across the United States. He has served as a professor of marketing at several prestigious universities and colleges including New York University, Colby College, University of New Hampshire, and Wright State University. At Wright State University he also served as clinical Assistant Professor of Community Medicine and at Robert Morris University he was Director of the Health Services Management Program.  

A prolific and well-respected author, Dr. Miaoulis’ scholarly work has been published in the Journal of Marketing, the California Management Review, Industrial Marketing Management, Journal of Health Care Marketing, Journal of Economic Issues, Hospital New, and the Marketing News. His books on marketing topics have been well received, and he has also published nonprofit, service, and health care marketing case studies.
 

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