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Dr Jillian Ney

Lecturer of Marketing, Digital Marketing and Social Media

Academic Position

Lecturer of Marketing, Digital Marketing and Social Media

Academic Qualifications
  • Doctor of Philosophy (Determining the Credibility of Online Social Content During an Active Purchase Decision), Strathclyde Business School, University of Strathclyde, Glasgow – 2012.
  • PG Cert, Research Methodology in Business Management, Strathclyde Business School, University of Strathclyde, Glasgow – 2009.
  • BA (Hons) Hotel and Hospitality Management with Marketing (dissertation explored consumer influences and perspectives of aesthetic labour), Strathclyde Business School, University of Strathclyde, Glasgow  – First Class Honours Degree 2007.
Email jney@citycollege.sheffield.eu


Publications

PUBLICATIONS: ACADEMIC JOURNALS

  • Duffy, K. and Ney, J. (2015). Digital and Social Media Marketing in Business Education: Exploring the divides between students, educators and practitioners in the use of digital media as a pedagogical tool, Journal of Marketing Education, forthcoming.

PUBLICATIONS: CONFERENCE PAPERS

Ney, J. and Tonner, A, (2013).  Quantifying Social Media Engagement: Valuable Consumer Insight for Business Decision Making, British Academy of Marketing, Sept 2013.

Ney, J. and Wilson, A. (2012). Online Hotel Reviews: The Determinants of Credibility, AMA SERVSIG, Hanken School of Economics, Finland, CERS Centre for Relationship Marketing and Service Management, Helsinki, June 2012.

Ney, J. and Wilson, A. (2011). The Relative Influence of Social Media during a Trip Purchase Decision, Academy of Marketing , University of Liverpool Management School, July 2011.

Ney, J. (2010). The Role and Perceived Value of Social Media and User Generated Content in Trip Planning. Presented at The Art and Science of Service Doctoral Consortium, IE Business School, Madrid, 2010.

Ney, J. (2010). The Role and Perceived Value of Social Media and User Generated Content in Trip Planning. Presented at SERVSIG Doctoral Consortium, Karlstad University, Karlstad, Sweden, 2010.

Wilson, A., Murphy, H. and Ney, J. (2009). Sharing Service Experiences Online.  Presented at Frontiers in Service Conference, University of Hawaii, Hawaii, 2009.

MANUSCRIPTS IN PREPARATION AND RESEARCH IN PROGRESS

Ney, J., Reid, E. and Duffy, K. Brand Recognition in the Selfie Phenomenon, In preparation for European Journal of Marketing, Special Issue on Selfies.

Ney, J. Understanding Social Intelligence, In preparation for Business Horizons.

Ney, J. and Tonner, A. Identifying Customer Insights in Big Data, In preparation for Journal of Advertising, special issue on Big Data in Advertising.

Ney, J. and Wilson, A. Online Hotel Reviews: How Consumers Determine Credibility, In preparation for The Annuals of Tourism Research.

CONFERENCE AND INVITED ACADEMIC PRESENTATIONS

Ney, J. (2014). Social Intelligence in Marketing, Glasgow University MBA Guest Lecture, September.

Ney, J. (2013). Social Media for Academics, SMKE, Glasgow University, March.

Ney, J. (2013). Quantifying Business Value from Social Data, University of Strathclyde in association with ICMS, February.

Ney, J. (2012). Social Networking and Social Media in Research: Does it have a place?, iDocQ, Edinburgh University in association with the Scottish Graduate School of Social Science, June.

Ney, J. (2012). Becoming an Engaging Researcher: My Story, Becoming an Engaging Researcher, Strathclyde ENGAGE Week, University of Strathclyde, May.

Ney, J. (2010). User Generated Content Research in Web 2.0, Advanced Qualitative Methods Series – Strath.tv.

VIDEOGRAPHY AND VIDEO MATERIAL

Ney, J. (2011). Spotlight on Jillian Ney, University of Strathclyde Spotlight Series for Alumni Relations, September 2011.

KNOWLEDGE EXCHANGE EVENTS AND PRESENTATIONS

  • Social Intelligence in Marketing, The Marketing Society, May 2015.
  • Social Intelligence in Politics, Communications Breakfast, May 2015.
  • Identifying Business Trends with Social Intelligence, Brandwatch Google Hangout, April 2015.
  • Pushing Boundaries, Tedx The University of Strathclyde, April 2015.
  • Social Intelligence in Marketing, Equator Inspiring Academy, Feb 2015.
  • Introducing Social Intelligence for Business Decision Making, Scottish Women in Business, Jan 2015.
  • Introducing Social Intelligence, Warsaw Stock Exchange, Nov 2014.
  • Social Intelligence for Creative Copy, Professional Copywriters Network, Sept 2014.
  • Connectedness and the Digital Self, TEDx Glasgow University, March 2014.
  • Why Social Media Measurement Must Change, Chinwag Psych, March 2014.
  • Social Intelligence for Campaign Planning, Material Digital Week, Jan 2014.
  • The Future of Social Media, invited guest by Yomego at Social Media Week London, Sept 2013.
  • Reinventing the social networking experience, Edinburgh University in association with eClub, May 2013.
  • Niche Networking, eClub, Edinburgh University, April 2013.
  • Quantifying Business Value from Social Data, Big Data Day, February 2013.
  • Sentiment Analysis in Big Data, Social Media Week Glasgow, 2012.
  • KILTR Research Event, KILTR/O Street, Glasgow, April 2012.
  • Social Media and Marketing, Strathclyde ENGAGE Week, April 2012.
  • Social Media and Research: Creating Valuable Research Agendas, Social Media Week Glasgow, 2011.

INDUSTRY PUBLICATIONS

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