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Dr Ana Cruz

Lecturer, Researcher

Academic Position

Leturer, Researcher

Academic Qualifications

PhD in Brand Strategy - 2006 Manchester Business School. University of Manchester, UK

MSC Marketing - 2001 University of Salford, UK.

BA (hons) Industrial Design - 1997 Pontificia Universidad Javeriana, Colombia.

Chartered Member of the Chartered Institute of Marketing, UK - 2002-to date.

Office L. Sofou Building, 5th floor
Telephone 2310 536544, 528450 (ext. 109)
Email acruz@citycollege.sheffield.eu
Linkedin http://www.linkedin.com/profile/view?id=31416543&trk=nav_responsive_tab_profile


Dr. Ana Cruz is a multiple award winning marketer with over 10 years international experience in public, private, commercial, non-profit and environmental sectors.
Ana lectures in Marketing Communications and Brand Strategy, teaching at CITY College since 2010 in the Executive MBA, undergraduate and postgraduate levels.

Ana's contribution to the field of marketing and branding has been recognized with over 7 marketing awards in the UK. Awards include:

2008 - B2B Marketing Award (UK), runner-up best product launch.
2008 - Chartered Institute for Waste Management’s award (UK), winner for Sustainable Product Development of the Year.
2006 - Budma construction exhibition award (Poland), winner in the category of best stand.
2006 - B2B marketing awards (UK), runner up of the in the category of best internal branding.
2006 - Economic Science and Research (ESRC) award, runner up in the category of innovation.
2005 - British Academy of Management conference award, winner in the knowledge and learning track. Said Business School, University of Oxford, UK.
2004 - Construction Marketing Awards (UK), winner in the category of Best Technical literature.

Ana has been working for various corporations for the last 10 years in various marketing positions. In her last industry role in the UK, she was responsible for marketing, communications and engagement for WRAP , the delivery body of the UK's Environment Ministry. She was responsible for the Construction, Local Authorities and Recycling Industry sectors. Prior to that role she worked for Tata Steel Europe (formerly known as Corus) as a Marketing Communications Manager, Brand Manager and Product Manager. She has also worked as a product designer in the events, exhibitions and packaging industries. Parallel to her career as a marketer Ana has lectured on a part time basis at Manchester University and the University of Salford in the UK.

Ana is regularly invited as a guest lecturer or keynote speaker in seminars and conferences, discussing topics of marketing, innovation in marketing, B2B marketing and brand strategy. Recently she was the key note speaker and ran a workshop at the Marketing 360 conference in Bucharest and was a guest lecturer at SNSPA University. Bucharest. Romania.

Ana’s standing in the profession is complemented with a strong commitment to teaching and learning and in implementing creative assessment methods. A recent example is her presentation on Engaging Students through video projects at the University of Sheffield Teaching and Learning Conference in the UK (2014). She is also a Chartered Member of the Chartered Institute of Marketing in the UK.

 

 

Teaching

Integrated Marketing Communications, Advertising and Sales Promotion, Contemporary issues in the Bussiness Environment, Strategic Brand Management, Festivals and Events Management, Hotel and Hospitality Management

Research Interests

Brand strategy, B2B branding, Marketing, Marketing Communications, Reputation management, Personal Branding, brand building through social media, viral content, social media, green marketing and sustainability.

Publications

More details on Dr. Cruz's publications

Cruz, A (2012) "You the super brand, this time is personal” Marketing magazine (Bulgaria) forthcoming.

Cruz, A (2012) "Brand new you, the power of personal branding” Tower newsletter.

Cruz, A and Perks, H (2004) "Organisational Learning in the context of internal networks". British Academy of Management conference proceedings.

Cruz, A (2004) “Industrial brand strategy: a learning journey” Manchester School of Management Marketing Research Conference proceedings.

Cruz, A (2003) “Organisational Learning and Branding (ii)” Manchester School of Management PhD Conference proceedings.

Cruz, A and Perks, H (2003) “Brand Strategy, learning and power: three forces in action.” British Academy of Management conference proceedings.

Cruz, A (2002) "Organisational Learning and Branding (i)" Manchester School of Management PhD conference proceedings.

Contact

acruz@city.academic.gr

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