Company Visit to Unismack (Wellaby’s) by Business students

In November 2017 all final year marketing track students will participate in a company visit to Unismack. This is a Greek company with innovative snack products. The company exports their products to over 11 countries and has become a success story. During their visit the students will visit the manufacturing facility, attend a presentation on the company, the brand, its marketing and communication strategies. They will also try their delicious products. The visit is part of the unit Integrated Marketing communications where the students will develop an Integrated Marketing Communications plan and a viral video/advert for the Wellaby’s brand in the UK market. A tasty project indeed. Students will be accompanied by their Integrated Marketing Communications unit leader, Dr. Ana Cruz.